WebWith product testing, you can compare metrics like purchase intent, quality, and value to find out which product concepts customers like best. In this article, we’ll take a closer look at why you should test your product concepts, how to conduct an effective product assessment, and what you can do to get accurate feedback from your respondents. WebOften, companies skirt around this concept and, as Brian points out, their new product launch strategy fails for one of four reasons. Let's discover how these hold you back from long-term growth. 1. Word-of-mouth is not enough. At the heart of almost every successful growth strategy is word of mouth (WOM).

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